Custom Build Program


Here at Paragon we wanted to produce a British bike for the discerning UK cyclist. We believe everyone should have the opportunity to create the bike of their dreams, every bike we produce is designed and built with your personal requirements in mind from concept through to reality. Do you want a specification tailoring to your requirements? Do you want a bike building to suit your budget? Do you purely want a bike in a certain colour or design? We can make it cost what you want, look how you want and ride like you want so be unique and ride the Paragon way.


  1. Decide what type of product – Advise us of your style of riding and performance goals and ambitions.
  2. Select your Chassis – We can help select an appropriate frameset for both purpose and budget.
  3. Pick your colour selections – Literally thousands to choose from or we can have anything colour matched.
  4. Choose your component kit – Brand, Size and budget specific to your requirements.
  5. Offer us a design brief – Use your imagination or offer an example of your preferred visual.


  1. Provide a full Digital bike illustration to show you how your bike could look – Fine-tuned to your approval.
  2. Offer a full build specification and comprehensive quotation – Fine-tuned to suit your budget or performance needs.
  3. Agree a fixed build schedule and cost for your bespoke creation.


  1. Your Paragon bike is unique and will never be repeated for another customer.
  2. Your Paragon bike will be painted and manufactured to the highest standard using over thirty years of experience.
  3. Your Paragon bike will be handmade in Great Britain.
  4. Quality and service second to none.
  5. Covert microdot security marking of all components using Bike Register smart water.
  6. 8 weeks’ free cycle and rider insurance plus 20% discount on an annual policy.
  7. Various finance options available from 0%
  8. Optional cycle storage bag and leather bound Paragon USB flash drive.
  9. 6 week check and first service FREE
  10. Annual Loyalty discount program.