Paragon Expands into new premises

Scunthorpe’s newest cycle company expands into new premises on the Queensway Industrial Estate.

The continued passion for cycling both locally and nationally has meant that in 2 short years Paragon Cycles has gone from strength to strength, quickly out growing their shared premises. The business has recently moved into a new unit with improved showroom, manufacturing facilities and car-parking.

Paragon Cycles

New Shop – Unit 7

At face value the company is like any other local bike shop providing sales, professional service and repairs of multiple brands. Dig deeper under the skin however and it is much more than that. The company produces unique custom bikes designed specifically for each customer, choose your frameset, the colours, names and the component kit, offer them a design brief and they will produce a digital representation which will be completely unique to each customer. Once the design is agreed your bespoke bike is hand painted and hand built to your requirements.

Paint shop

Painting in progress

Paint mixing the colours

Colour mixing Kitchen










Paragon Cycles also assemble and distribute international brand MASSI with a few more to follow as they move into Electric bikes.

Full suspension caron mtb

Massi Aire Carbon 29r

Carbon fibre TT bike

Massi Crossbow 3








Attention to detail and customer service are the foundations of the business and you will only deal with the owner from enquiry through to delivery offering the personal attention befitting of this unique product.


Dave Heath-Drury

Owner Dave Heath-Drury said: “Our new showroom is much nicer and has a bigger range of bikes on display including the addition of our tricycles. The new paint booth and colour mixing facility gives us the flexibility to mix over 15,000 different colours in house at the push of a button. With my 30 year background in manufacturing it’s great to produce bikes locally again in an area which has so much cycle production history. We are proud to continue the tradition of Made in Great Britain here in Lincolnshire”.


Working nationally and locally Paragon have lots of different projects in the pipeline from team bikes to hire fleets. The ability to deliver their own UK made bikes fully assembled and using their own transport is a big positive for customers. Their bikes are ready to ride as they come out of the giant padded cycle delivery bag.

Dave was keen to ensure that whilst offering such a bespoke service, his business also caters for everyone from children, enthusiasts, competition, disability, commuters and the elderly.

Paragon is the bespoke customer brand which offers the ultimate in exclusivity and the business ranges products to suit all budgets from £100 to £15000 With free insurance, free first service and free lifetime safety check they have you covered.

They are a real friendly bunch and nothing seems too much trouble so don’t be put off by the expensive boutique feel of the shop, if are looking for a new bike pop along for a chat and a coffee and take a look.





IMG_7645Courtesy of editorial in the Scunthorpe Evening Telegraph 28/12/17

Team gb 2016

RIO 2016 Great Britain Olympic Medal Count – 2nd place

Medal haul includes 27 Gold, 23 Silver and 17 Bronze giving Team GB 67 Medals in total.

Well the Olympics have drawn to a close with a climactic end.
Our small amazing little nation achieving second place in the medal standings.
Team GB havin their most successful ever games.

To celebrate our success we have a 12 day 10% discount coupon code valid on any bike from our online shop. Most of them UK made to order. This offer cannot be used in conjunction with any other discount or Cycle to Work scheme. Simply enter “rio10” at checkout to apply your discount. (more…)

Hello World! Welcome to our first blog post and our new website!

Welcome to Paragon Cycles new website. We hope you like the look and the experience. Our site is designed to make it easy to find the information that you are looking for and to browse in general. We particularly hope you like the design and navigation, it should be informative, aesthetic and simple to use. With a new modern approach and versatility, the site is fully compatible with modern tablets and smart phones to allow you to keep in touch or browse for hours while on the move.

The website will evolve regularly as comments and ideas are thrown forward from our staff and our customers, so keep popping back and we’ll attempt to regularly include fresh and interesting content. We have several social media sites which are also worth a follow or visit. Links can be found on the website or search us using @paragoncyclesuk.

We will update our Blog on a regular basis to keep you in touch with all the new things happening at Paragon as well as updates as to what is happening in the cycling world. We may also have contributions from key brands we support to make sure you get the breadth of topics and advice, there is always plenty to tell you about!

Please take a moment to explore our site, perhaps bookmark us, and be sure to check back regularly for more information from the cycling world, our riders and our brand partners.

If you have any questions about our new site or, indeed, any other matter then please get in touch via our contact us section or email us at

We look forward to your visit and to your custom and support.